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Marketing

Jul 07, 2019
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Justin Grossman outlines three practices that are key to navigating today’s multiplayer agency landscape — and getting more value from each external vendor.
Jun 17, 2019
Pharmaceutical Executive
Companies need to find compelling ways to present facts, rather than slick but insubstantial promotions.
May 30, 2019
Pharmaceutical Executive
A checklist of best practices for mid-life products to help companies with growing oncology portfolios determine if there’s hidden vitality still left in their aging brands.
May 07, 2019
Greg Flynn discusses the advantages, challenges and possible future of CCOs and outlines their role in effective sales strategy development.
Apr 25, 2019
Shrujitha Ramanujam outlines Unmetric's analysis of pharma's social media activity on LinkedIn and Facebook.
Apr 15, 2019
Gary Lyon explores the role and impact of three elements of marketing planning that drive business success: Segmentation, Targeting, and Positioning.
Mar 25, 2019
Jean-Francois Denault outlines a systemic approach to evaluating the commercial viability of a product.
Mar 20, 2019
By
Clinical trials for precision therapies will require a healthy dose of education, collaboration, and data-driven decision-making—not to mention a dedication to digital technology, says Justin Grossman.
Mar 08, 2019
By
Creating a culture of analytics will help you get the most out of your marketing efforts, writes Justin Grossman.
Mar 05, 2019
If payers are the fastest growing influencers in healthcare (and they are), why is it that payer-targeted advertising campaigns are often an afterthought? Amber Gilbert reports.
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