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Marketing

Sep 16, 2019
Pharmaceutical Executive
The healthcare industry’s ongoing shift from volume- to value-based contracting has set a compelling precedent for forward-thinking healthcare marketing agencies.
Sep 09, 2019
Pharmaceutical Executive
The key ingredients for biopharma startups in building their brand story.
Aug 05, 2019
By the end of 2020, it is predicted that AI will create more jobs than it is taking. Should reps be concerned, asks David Logue.
Jul 07, 2019
By Justin Grossman
Justin Grossman outlines three practices that are key to navigating today’s multiplayer agency landscape — and getting more value from each external vendor.
Jun 17, 2019
Pharmaceutical Executive
Companies need to find compelling ways to present facts, rather than slick but insubstantial promotions.
May 30, 2019
Pharmaceutical Executive
A checklist of best practices for mid-life products to help companies with growing oncology portfolios determine if there’s hidden vitality still left in their aging brands.
May 07, 2019
Greg Flynn discusses the advantages, challenges and possible future of CCOs and outlines their role in effective sales strategy development.
Apr 25, 2019
Shrujitha Ramanujam outlines Unmetric's analysis of pharma's social media activity on LinkedIn and Facebook.
Apr 15, 2019
Gary Lyon explores the role and impact of three elements of marketing planning that drive business success: Segmentation, Targeting, and Positioning.
Mar 25, 2019
Jean-Francois Denault outlines a systemic approach to evaluating the commercial viability of a product.
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