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May 07, 2019
Greg Flynn discusses the advantages, challenges and possible future of CCOs and outlines their role in effective sales strategy development.
Apr 25, 2019
Shrujitha Ramanujam outlines Unmetric's analysis of pharma's social media activity on LinkedIn and Facebook.
Apr 15, 2019
Gary Lyon explores the role and impact of three elements of marketing planning that drive business success: Segmentation, Targeting, and Positioning.
Mar 25, 2019
Jean-Francois Denault outlines a systemic approach to evaluating the commercial viability of a product.
Mar 20, 2019
Clinical trials for precision therapies will require a healthy dose of education, collaboration, and data-driven decision-making—not to mention a dedication to digital technology, says Justin Grossman.
Mar 08, 2019
Creating a culture of analytics will help you get the most out of your marketing efforts, writes Justin Grossman.
Mar 05, 2019
If payers are the fastest growing influencers in healthcare (and they are), why is it that payer-targeted advertising campaigns are often an afterthought? Amber Gilbert reports.
Feb 05, 2019
Kilian Weiss, Veeva Oncology Link General Manager, talks about how the Oncology Link offering has evolved and how it facilitates the process of identifying and approaching key opinion leaders.
Nov 15, 2018
Like Facebook, many healthcare companies are trying to become more "like people". They should instead prioritize transparency and engaging in knowledge-sharing with the public, writes Julia Stern.
Nov 14, 2018
Pharmaceutical Executive
Regulators, prosecutors shifting enforcement focus from off-label promotion to messages that raise safety issues, mislead. Jill Wechsler reports.

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