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Mar 25, 2019
Jean-Francois Denault outlines a systemic approach to evaluating the commercial viability of a product.
Mar 20, 2019
Clinical trials for precision therapies will require a healthy dose of education, collaboration, and data-driven decision-making—not to mention a dedication to digital technology, says Justin Grossman.
Mar 08, 2019
Creating a culture of analytics will help you get the most out of your marketing efforts, writes Justin Grossman.
Mar 05, 2019
If payers are the fastest growing influencers in healthcare (and they are), why is it that payer-targeted advertising campaigns are often an afterthought? Amber Gilbert reports.
Feb 05, 2019
Kilian Weiss, Veeva Oncology Link General Manager, talks about how the Oncology Link offering has evolved and how it facilitates the process of identifying and approaching key opinion leaders.
Nov 15, 2018
Like Facebook, many healthcare companies are trying to become more "like people". They should instead prioritize transparency and engaging in knowledge-sharing with the public, writes Julia Stern.
Nov 14, 2018
Pharmaceutical Executive
Regulators, prosecutors shifting enforcement focus from off-label promotion to messages that raise safety issues, mislead. Jill Wechsler reports.
Oct 09, 2018
Charles Daramola discusses the application of social science behavior change theories and models to physician sales.
Sep 24, 2018
Brands should look to their agencies to be a true data-driven business partner, not just a creative partner, writes Kevin Troyanos.
Sep 17, 2018
The most effective way to train sales reps and boost their success is to consider the learner/ experience in all facets, in every training encounter, and on each training platform, writes Shaun McMahon.
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